PPC Lead

Employer
Pharmacy2U
Location
LS15 8GB
Salary
£45,000 per annum
Closing date
4 Sep 2022

View more

Role
Other Pharmacy roles
Sector
Small Multiple
Contract Type
Permanent
Hours
Full Time
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Job Details

Role – PPC Lead

Location – Leeds

Salary – £45,000 per annum (Includes up to 10% yearly bonus)

About Us

Pharmacy2U is the UK's first and largest online pharmacy, we're a market leader in the pharmacy world, with 20 years’ experience, helping over 600,000 patients in England manage their NHS repeat prescriptions from request through to delivery. Our aim is to further disrupt the industry for the benefit of patients with leadership that is passionate about building the skills and expertise of our teams- “come and join the rocket ship”- CEO Mark Livingstone.

Role

A new and exciting role has been created in the Performance Marketing team. This job role will support the Performance Marketing Manager in leading the build, execution, and optimisation of our digital campaigns to drive quality traffic to our website and apps.

This role is based in Leeds, LS15, with an option to move to a hybrid role, once your company induction is completed.

Responsibilities

  • You will manage a 6 figure budget for PPC, shopping and retargeting campaigns across Google, Bing and all social and retargeting networks.  Develop and deliver bidding strategies to maintain and monitor keyword bids, keyword research, budget caps, impression share and quality score. Growing paid traffic to website and apps
  • You will establish best practice tracking of channel KPIs to assess commercial performance, identifying both opportunities and issues. Working with the digital experience and storefront teams to optimise traffic into website to increase ROI
  • You will oversee the testing and optimisation of ad campaign copy and text to deliver maximum ROI being proactive in seeking new opportunities through emerging PPC/CPC channels

Skills

- Degree or equivalent ideally in a Marketing related field

- Managed PPC and digital budgets in excess of £2 million p/a

- Understanding of GDPR and CRM specific data regulations and how to work with this across digital channels.

- Experience with analytical tools (Google Analytics, Facebook Business) and being an expert in analysing these.

- Experience of working with a variety of digital marketing channels in a fast paced and results driven environment.

- Strong proficiency in Microsoft Excel and Word

- Strong analytical, technical & mathematical abilities with excellent oral, verbal & written communication skills

- Ability to operate at both strategic & operational levels

- Results driven and comfortable working in a very fast paced environment

- Energetic, focus and target driven….and a sense of humour

- Successful track record in growing traffic and customer acquisition through search marketing

What we will offer you
- 25 days annual leave increasing with service plus bank holidays
- Occupational Sick Pay
- Brand new head office at The Springs, with discounts on leisure facilities close by.
- Contributory pension
- Employee discount site. Plus 25% discount on staff health and beauty purchases
- Social events throughout the year
- Free onsite parking and refreshments as well as a Cycle to work scheme
- Employee Assistance Programme (includes Online Health and Wellbeing Resource)

What are you waiting for? Apply today!

Key Words – PPC, Pay per click, ROI, CPC, Google, analytics, Facebook, marketing, Google Analytics, Adwords data, behaviour data. Social media, FMCG, Manager, growth

Applicants must be able to prove they have the Right to Work in the UK

Company

Pharmacy2U Ltd is a fast growing, award winning NHS contracted online pharmacy.

This organisation is an innovative pharmacy company that as harnessed technology delivering medicines and medical services directly to patients.   

Following its recent merger announcement with Chemist Direct and the opening its brand new £3.5m dispensing hub in Leeds – the first of its kind in the UK - it is currently seeking enthusiastic, motivated and hardworking individuals to join our team. 

Find Us
Website
Telephone
0113 201 8379
Location
Lumina, Park Approach,
Thorpe Park
Leeds
West Yorkshire
LS15 8GB
GB
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